HCT MIT :: Programs

Programs

Day 1 : Picking the Right Markets and Projects

The first day of the program is designed to take the mystery out of marketing. We will provide a comprehensive roadmap of the science of marketing to help enable you to select the right markets, products, and projects.

By the end of Day #1, led by Professor Duncan Simester, you will better understand:

Customers: Understanding the Customer Decision Process

Marketing Strategy: Which Markets to Enter?

Product Development: The Trade-Off Between Risk and Reward

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Day 2 : Managing Strategic Investments in a Flat World

	How can you best manage your organization, and your major investment projects, in order to achieve its strategic objectives and to deliver the financial performance needed for sustainable new growth?

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Day 3 : Strategy, Organization, and Leadership

	Your strategy for the next decade is vastly different from the last. Many of your future projects are of unprecedented scope and complexity. Why do so many efforts to change organizations to align them with a new strategy fail to deliver on expectations? How can your company develop the organizational and leadership capabilities needed to meet your changing strategic goals?

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